Viral Ebook Explosion - Article 3

And the Buzz Goes On – How to Use Viral Marketing

Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz concerning your small business, let's start with a definition of exactly what "viral marketing" means.


According to the Wikipedia, "Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages."


If you have a hotmail, yahoo or G-mail account, you participate in a viral marketing campaign every time you send an email to someone. The company you have account with inserts a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you communicate with to receive their own free email account.


So how can you put a viral marketing campaign together for your own business. More importantly, do you even want to?


Let me answer that second question first, okay? YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don't want to be as big as hotmail, yahoo or Gmail.


Why? Because, according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.


Don't believe me? Check out Amazon.com and I-tunes. Why is this the case? Because as consumers we tend to think that the average "Joe Blow" has less of a personal agenda when posting his review about the latest "Dixie Chicks" album and so we give it more weight.


And, by the way, this is a normal reaction – it's one that's kind of hard-wired into all of us. People have always shared the things they like – or hate – with their friends and family members. Back in the 50's and 60's, our grandparents used to talk to their neighbors over the "back fence," call each other on the phone or tell their friends during lunch. The difference is, these days we use the Internet and cell phones.


What's interesting though, is that, with the popularity of the Internet, our trust - and belief in "social proof" – has become even stronger.


By creating your own viral marketing campaign, you'll be doing more than getting the word out about your new affiliate product. You'll be gathering social proof – and that will help your sales go through the roof.

So how do you set up your own viral marketing campaign? The first thing to do is to get back to the basics.


Here's the real "secret" to making a lot of money with affiliate products. Have the right product, with the right message to the right people at the right time.

So start with your affiliate product. Make sure there's a hungry audience for whatever you're selling.

Then make sure you're sending out the right message – and in the right way. If you're marketing a product to teens, you'll want to make sure that it's something they want – and you'll have to reach them where they hang out. That might be on MySpace, Facebook, twitter or even Friendster.

What's the right message? Maybe it's a special report. But it could just as easily be a video. Or an audio mp3 file. Match your message to your audience. And finally, make sure that you're getting your message out at the right time – when your audience is ready to buy it.

Make your viral marketing campaign stand out from the crowd – because that's how it's going to get passed around and become viral. By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends. And because your product comes with an implied endorsement – social proof – those people will pass it around to other people – and the buzz goes on…and on…and on…and you'll start hearing the "ka-ching!" of your cash register going off a lot more often.

Want To Make Passive Income While You Sleep?


Discover How You Can Now Quickly Create Your Own

Branded Cash Producing Viral Ebooks With Just A Few

Clicks That Spread All Over The Web

http://www.viralebookexplosion.com/?id=28125

Viral Ebook Explosion - Article 2

Affiliate Marketing Basics: Let’s Talk About Traffic


When you’re just getting started in Affiliate Marketing, one of the most important things you need to learn about is traffic – specifically what it is and how to get it.

Why?

Because even though it has become somewhat of a cliche these days, the truth is, “the money is in the list” – but that means YOUR list, not the list of the people whose products you’re selling – at least not if you want to be successful.

Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting, right? So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product.

BUT – there’s a serious problem with using this method. Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably are not going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s the solution:

1. Write your ad and send prospects to a well-written squeeze page – YOUR squeeze page. (A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information. Squeeze pages should be simple – no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them information that is what they’re expecting to find and that’s useful to them.)

2. Offer them an incentive to give you their contact information. (This could be a free report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product.)

3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.

4. Follow up with them on a regular basis – mixing good information, free bonuses from time to time and additional affiliate products.

Lather, rinse, repeat. (Once you’re making money from your first affiliate product, move on to the next and then the next and the next.)

The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a “system” and it runs “almost” on autopilot. (There is NO SUCH THING as a business that runs 100% on autopilot – and don’t believe anyone who tells you differently.) Any business – real business – takes work and effort. But by setting this system up this way, your autoresponder does the majority of the work, and you will only need to do simple updates and make sure you keep fresh information flowing.


Want To Make Passive Income While You Sleep?

Discover How You Can Now Quickly Create Your Own
Branded Cash Producing Viral Ebooks With Just A Few
Clicks That Spread All Over The Web
http://www.viralebookexplosion.com/?id=28125

Internet Marketing is the Real Deal

Internet era has brought a sea change in the concept of marketing as well as has widened the horizon for individuals/ companies to sell their products/ concepts/ services to the world almost instantaneously. This has simultaneously given a scope to the enterprising individuals to earn the extra buck to enhance glory to their lifestyle. The key advantage is that one gets potential clients all over the world and one can communicate his ideas to the furthest corner of the world almost without any time delay. We will discuss some of the key areas how an individual as well as a company benefits. In one word, a systematic approach of marketing over the Internet is called Internet Marketing.


If we want to go back to the age-old marketing concepts we will notice marketing through advertisement in Newspapers/ television/ Radio. Sometimes by putting up hoarding/ banners/ festoons at prominent locations depending upon the product and the target sector. Like a coaching center Advertisement should be placed in front of the schools/ colleges/ clubs. Another very prominent way had been sending mailers to corporate/ individuals/ prospective buyers for selling/ awareness of your products. However in today’s Internet era has given you the scope of publishing your products/ Advertisements in cyberspace, where one will get billions of visitors everyday. The technology marvels have given you the flexibility of changing the advertisement at a much lesser time and cost. Mailing is just by a few mouse clicks - email instead of postal services easily achieving the same objective. Study says that 35% students browse Internet even in the developing nations.
 
Baby Steps Towards Successful Internet Marketing
 
Here we want to discuss how one should get prepared for Internet marketing in a systematic approach.


􀂉 Build a web site

􀂉 Submit it to the different search engines

􀂉 Popularize the website through different search optimization techniques

􀂉 Market your ideas/ Products

􀂉 Use email for direct communication
 
The first and foremost thing, which one should plan is to build a website for himself and find a proper domain name that signifies his selling objects like products, concepts or services.